About Me

Kelly Butler

How I can help

I’m a hands-on creative director and copywriter with both in-house and agency experience across B2C, B2B, and DTC marketing. My background spans creative direction, brand marketing, integrated marketing, advertising, content strategy, and creative strategy across dozens of industries, including highly regulated and complex categories.

I’ve helped global companies like HP and Microsoft, as well as consultancies, with everything from integrated brand campaigns to large-scale e-commerce and enterprise websites for brands such as Humana, HP, and Neutrogena. I also have 10+ years of agency experience, including roles at Leo, Digitas, Edelman, FCB, Critical Mass, Sapient, Razorfish, and more.

Whether full-time or contract, remote or on-site, I thrive in team environments and on long-term projects because they allow me to get to know the people and the brands intimately.

“Kelly kicks ass. I had the pleasure of being her partner at FCB and we made some great work and had a lot of fun in the process. She is a clever writer and truly loves what she does. If this were a star rating system, I’d give her five out of five.”

—Myra Mazzei Nussbaum, VP, Global Brand, Moen

“I consider Kelly a mentor. She’s thoughtful, driven, a natural leader, and just a creative talent. I wanted to emulate her when I was a student, and that hasn’t changed even when we were peers. Any company would be lucky to have her strategic, thoughtful ideas.”

—Cassidy Buzin, Group Creative Director, Energy BBDO