My job is to make your job easier.

With a B2C and B2B background in agencies and in-house departments, I know how to hit the ground running, get up to speed quickly, and deliver on any ask. I also understand that everything changes. Deadlines move, directions shift, and deliverables multiply. You just gotta roll with it!

How I can help

Marketing and advertising campaigns

Through marketing and advertising campaign ideation and messaging, I’ll develop creative ways that help your brand stand out.

Concepting, creative direction and copywriting • Integrated brand campaigns • Advertising • Social media calendars, posts, and ads • Scriptwriting • Influencer marketing • Direct/CRM/Emails

Content strategy and development

I can either look at what you have and figure out what’s missing or, if you already know what you need, I can help you create original content that resonates with your clients.

Content planning • Copywriting • Creative direction • Scriptwriting • Video/TV/digital content creation

Brand positioning

Whether you have a brand voice and tone in place, or you need help developing them, I can follow the guidelines you have or help you create (or re-create) new ones that feel totally “you.”

Brand story • Brand tone and voice • Brand guidelines • Brand key messaging

Marketing materials and messaging

I can help you develop collateral and messaging from scratch or create additional content based on what you’ve already done.

Copywriting • Marketing collateral • Newsletters/Articles/Blog posts • Shopper marketing (point-of-purchase) • Trade show campaigns, promotions and messaging

Website, SEO and User Experience

Your website is your calling card. From the homepage to the last product page, I’ll ensure your copy and SEO work hand-in-hand to lead someone through a journey from visitor to customer.

Website copywriting • SEO strategy • User experience writing

“Kelly didn’t stumble into being a copywriter, she pursued it with a passion she brought to the office every day. She also brings things like a unique perspective, original ideas, web savvy and the most enormous coffee mug I’ve ever seen.”

—Tyler Hattery, Creative Shop Lead, CPG Food and Beverage, Meta

“As a Creative Director / Copywriter, Kelly’s an absolute leader. Incredibly organized, insightful, and hard-working, she’s able run with the ball no matter where in the process she may have just jumped in.”

—Adam Meller, Lead Creative, Brand Strategy, Twitch