Services
My job is to make your job easier.
With a background in agencies and in-house departments, I know how to hit the ground running, get up to speed quickly, and be proactive. I also understand that everything changes. Deadlines move, directions shift, and deliverables multiply. You just gotta roll with it!
How I can help
AI, website, and UX writing
I create and optimize content that performs in both traditional search results and AI-generated answers, using AIO, AEO, and GEO strategies.
Services:
Website copywriting • SEO/SEM optimization • AIO/AEO/GEO strategy and content development • User experience (UX) copywriting • Product descriptions
Marketing and advertising campaigns
Through campaign ideation and messaging, I’ll develop creative ways that help your brand stand out.
Services:
Concepting, creative direction and copywriting • Integrated brand campaigns • Advertising • Social media calendars, posts, and ads • Scriptwriting • Influencer marketing • Direct/CRM/Emails
Content strategy and development
I can either look at what you have and figure out what’s missing or, if you already know what you need, I can help you create original content that resonates with your clients and performs in search.
Services:
Content planning • Copywriting • Creative direction • Scriptwriting • Video/TV/digital content creation
Brand positioning
Whether you have a brand voice and tone in place, or you need help developing them, I can follow the guidelines you have or help you create (or re-create) new ones that feel totally “you.”
Services:
Brand story • Brand tone and voice • Brand guidelines • Brand messaging
Marketing materials and messaging
I can help you develop collateral and messaging from scratch or create additional content based on what you’ve already done.
Services:
Copywriting • Marketing collateral • Newsletters/Articles/Blog posts • Shopper marketing (point-of-purchase) • Trade show campaigns, promotions and messaging
