I’m your friendly, neighborhood Creative Director,
Content Strategist, and Copywriter.
My unique background of both in-house and agency life has given me the superpower to understand a client’s needs quickly, across multiple industries and channels, and deliver compelling content that sticks.
I’m not here to pump out a few headlines and leave. I’m in it for the long haul. Think of me as your partner. An extension of your internal team.
How I can help
Marketing and advertising campaigns
Through marketing and advertising campaign ideation and messaging, I’ll develop creative ways that help you stand out.
Concepting, creative direction and copywriting • Integrated brand campaigns • Advertising • Social media calendars, posts, and ads • Scriptwriting • Influencer marketing • Direct/CRM/Emails
LinkedIn profiles, resumes and personal branding
With my PR, writing, and recruiting experience, I can help you reframe your resume, LinkedIn profile, social channels, and more to help you better tell the story of YOU!
LinkedIn “About” sections • Resume writing • Website/portfolio reviews • Brand development • Social media planning •
Website, SEO and User Experience
Your website is your calling card. From the homepage to the last product page, I’ll ensure your copy and SEO work hand-in-hand to lead someone through a journey from visitor to customer.
Website copywriting • SEO strategy • User experience writing
Content strategy and development
I can either look at what you have and figure out what’s missing or, if you already know what you need, I can help you create original content that resonates with your clients.
Content planning • Copywriting • Creative direction • Scriptwriting • Video/TV/digital content creation
Whether you have a brand voice and tone in place, or you need help developing them, I can follow the guidelines you have or help you create (or re-create) new ones that feel totally “you.”
Brand story • Brand tone and voice • Brand guidelines • Brand key messaging
Marketing materials and messaging
I can help you develop collateral and messaging from scratch or create additional content based on what you’ve already done.
Copywriting • Marketing collateral • Newsletters/Articles/Blog posts • Shopper marketing (point-of-purchase) • Trade show campaigns, promotions and messaging
My current remote working stats
talking on mute
Adding memes to chat
Forgetting I'm not on mute
“Kelly didn’t stumble into being a copywriter, she pursued it with a passion she brought to the office every day. She also brings things like a unique perspective, original ideas, web savvy and the most enormous coffee mug I’ve ever seen.”
-Tyler Hattery, Creative Shop Lead Retail, Facebook
“Kelly gets it. She is a talented writer, presenter and team player. She threw herself into every project with a desire to create the best work possible. Our client constantly demanded out of the box thinking across the board and Kelly delivered every time. “
Matt Fera, Creative Director, Mcgarrybowen