PR 360 campaign
Eggo’s Stranger Things
During Netflix’s “Stranger Things,” America fell in love with Eleven as she fell in love with Eggo’s. Kellog’s partnered with the show for Season 2 and wanted to build excitement leading up to the release of all 11 episodes in October. So, we created an 11-course, binge-worthy menu inspired by the upcoming episodes’ names, Halloween costume ideas, and a much-needed Chrome Extension to block spoilers on social. The work was a big hit and featured in Mashable, Variety, Gizmodo, among others.