Email campaign
Fossil
With only two weeks to turn a campaign into targeted emails to various audiences based past purchases, and a landing page for Fossil’s holiday program, we worked around the clock. In the end, the client was blown away and the numbers reflected our efforts:
• Basket size increased by 41%
• Email conversion was 5.3x higher than the control
• Basket size increased by 41%
• Email conversion was 5.3x higher than the control
Animated gifs used in email send:
![E2_Cross_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E2_Cross_Hybrid.gif)
![E2_Prod1_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E2_Prod1_Hybrid.gif)
![E2_Prod2_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E2_Prod2_Hybrid.gif)
Animated gifs used in email send:
![E1_Prod3_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E1_Prod3_Hybrid.gif)
Animated gifs used in email send:
![E3a_Prod1_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E3a_Prod1_Hybrid.gif)
Animated gifs used in email send:
![E3b_Prod1_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E3b_Prod1_Hybrid.gif)
![E3b_Prod2_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E3b_Prod2_Hybrid.gif)
![E3b_Prod3_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E3b_Prod3_Hybrid.gif)
Animated gifs shown for detail:
![E4_Prod3_Hybrid_Big](https://kellybutler.com/wp-content/uploads/2021/02/E4_Prod3_Hybrid_Big.gif)
![E3b_Prod2_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E3b_Prod2_Hybrid.gif)
![E3b_Prod3_Hybrid](https://kellybutler.com/wp-content/uploads/2021/02/E3b_Prod3_Hybrid.gif)