TV campaign

Frosted Flakes
Morning Routine

Soccer has become one of the most-watched sports in the world. Depending on where a match is held in relation to where fans live, it could be 4 AM or 5 AM when a game starts. However, diehard fans never miss a chance to get on their gear and cheer. As a breakfast cereal, Kellogg’s Frosted Flakes wanted to be part of that memorable morning routine with families, helping to fuel early-bird fans and celebrate goals.