TV/Social media campaign
KFC Bucket for A Cure
Did you know that one in three Americans have a family member or friend that has battled cancer? We used that insight to focus on how we, as individuals, can make a difference in the fight against cancer. For every iconic pink bucket of chicken purchased, KFC donated a portion of the proceeds to the Susan G. Komen Foundation. We raised thousands of dollars for the organization while putting a spotlight on an all too common disease.