As the #1 dermatologist-recommended skincare brand, it’s important that Neutrogena looks and sounds as clean and crisp as it feels. As the sole writer tasked with revamping the Neutrogena website, I worked with the internal team to develop a fresh tone of voice and all the website copy. Both I and the agency design team developed everything from the homepage to each product description. The result was a streamlined, informative, and easy-to-use website experience that lived up to the brand’s name.