Website, Social, Experiential
Nissan What If_?
What if a man had the same passion for speed and excellence as Nissan does for automobiles? Introducing the world’s fastest man, gold medal winner, and record-breaker, Usain Bolt. As Nissan’s new “Director of Excitement,” the What if _? campaign, complete with a microsite, digital ads, and a custom “Gold Bolt” GTR giveaway drew international attention.