Website, Social, Experiential

Nissan What If_?

What if a man had the same passion for speed and excellence as Nissan does for automobiles? Introducing the world’s fastest man, gold medal winner, and record-breaker, Usain Bolt. As Nissan’s new “Director of Excitement,” the What if _? campaign, complete with a microsite, digital ads, and a custom “Gold Bolt” GTR giveaway drew international attention.

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