Experiential campaign

Pringles Stack Shack

We noticed a trend on social media called “stacking,” where people took three different flavors of Pringles and stacked them on top of one another to create their very own flavor combinations. To celebrate this new way to enjoy Pringles, we created the Stack Shack experience in NYC. We imported dozens of Pringle flavors from all over the world and set up “flavor stations” where people could make their own combinations. We also hired Adam Richman (Man vs. Food) to make a menu of his very own signature combinations, as well as serve as our host. For two days, New Yorkers flocked to the Stack Shack for a chance to experience hard-to-find flavors and create their own The event was featured a in TimeOut, Forbes, etc.,