As the world’s first line of hybrid recycled paper products, Scott Naturals gave people a chance to easily reduce their carbon footprint. Using extensive research, we calculated that if every American switched to Scott Naturals for just 4-Weeks, we could save two million trees. Using Facebook as our platform, we launched the Scott Naturals 4-Week Challenge. People pledged to switch to Scott Naturals and were then directed to an interactive microsite. Here, they could answer a few questions and instantly see how many trees they could personally save by taking the challenge, as well as learn more about the product.